Ms. Knape has 25+ years experience driving public opinion and has created successful awareness campaigns around some of the biggest issues of social justice today: environmental harm, corporate wrongdoing, poverty,financial servitude and gender inequality.
From 2005 - 2015 she served as the Chief Marketing Office (CMO) for the national plaintiff’s firm, Baron & Budd, PC. While CMO at Baron & Budd, Ms. Knape pioneered the use of social media for law firms, ultimately creating the largest Facebook presence of any law firm for Baron & Budd and generating thousands of cases through effective digital marketing.
Today Ms. Knape and her team focus on helping plaintiff law firms and other cause-driven enterprises communicate complex issues in compelling ways that drive consumer action.
• Website strategy, design and production
• Search engine optimization
• Social Media strategy and execution
• Digital advertising – both creative
development and ad placement
• Blogs – training and/or ghost writing
• Reputation management
• Intake training
• Turn-key acquisition of lead plaintiffs
Susan Knape Associates
Intelligent marketing for law firms and cause-oriented enterprises
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